社科英语综合教程/高校专门用途英语（ESP）系列教材简介，目录书摘

目 录 Contents
Unit 1 Marketing / 1
Part A Listening Task / 2
Lead-in Activity / 2
Part B Reading Task / 3
Text A Th e Business of Marketing / 3
Text B Brand, Trademark and Branding / 10
Text C SWOT Analysis / 15
Part C Writing Task / 22
Commercial Advertisement / 22
Part D Comprehensive Language Practice / 25
Research Project / 25
Unit 2 Human Resources / 27
Part A Listening Task / 28
Lead-in Activity / 28
Part B Reading Task / 29
Text A What Do the Managers Really Do? / 29
Text B Career Management and Development / 36
Text C How Does a Salary Range Work? / 41
Part C Writing Task / 47
Résumé / 47
Part D Comprehensive Language Practice / 50
Research Project / 50
Unit 3 Financial Management / 53
Part A Listening Task / 54
Lead-in Activity / 54
Part B Reading Task / 55
Text A Accounting Profession / 55
Text B Take Control and Win / 61
Text C How to Manage Your Finances / 66
Part C Writing Task / 71
Application Letter / 71
Part D Comprehensive Language Practice / 75
Research Project / 75
Unit 4 Public Administration / 77
Part A Listening Task / 78
Lead-in Activity / 78
Part B Reading Task / 79
Text A McDonald’s and Harvard: A Structural Odd Couple / 79
Text B Shared Bikes: Th e Pros and Cons / 85
Text C Is Public Administration a Science or an Art? / 90
Part C Writing Task / 95
Questionnaire / 95
Part D Comprehensive Language Practice / 99
Research Project / 99
Unit 5 Economics / 101
Part A Listening Task / 102
Lead-in Activity / 102
Part B Reading Task / 103
Text A Understand the World of Small Business / 103
Text B 5 Ways to Give E-Commerce Shopping Th at Personal Touch / 110
Text C Time to Stop Th is Pretence—Economics Is Not Science / 116
Part C Writing Task / 121
Abstract / 121
Part D Comprehensive Language Practice / 125
Research Project / 125
Unit 6 Finance / 127
Part A Listening Task / 128
Lead-in Activity / 128
Part B Reading Task / 129
Text A How Banks Make Money? / 129
Text B Why Not Just Print More Money? / 137
Text C How High Can Bitcoin’s Price Go in 2018? / 142
Part C Writing Task / 147
Memo / 147
Part D Comprehensive Language Practice / 150
Research Project / 150
Unit 7 International Trade / 153
Part A Listening Task / 154
Lead-in Activity / 154
Part B Reading Task / 155
Text A Delivering the Goods / 155
Text B What Is International Trade? / 161
Text C China Moves up the Exports Value Chain / 166
Part C Writing Task / 173
Email / 173
Part D Comprehensive Language Practice / 176
Research Project / 176
Unit 8 Sociology / 179
Part A Listening Task / 180
Lead-in Activity / 180
Part B Reading Task / 181
Text A Making Every Drop Count / 181
Text B Do Literate Women Make Better Mothers? / 187
Text C The True Cost of Food / 192
Part C Writing Task / 195
Oral Presentation / 195
Part D Comprehensive Language Practice / 198
Research Project / 198
Unit 9 Mass Media / 201
Part A Listening Task / 202
Lead-in Activity / 202
Part B Reading Task / 202
Text A New Social Media vs. Traditional Media / 202
Text B Mass Media / 209
Text C What Is a Journalist? / 214
Part C Writing Task / 220
Press Release / 220
Part D Comprehensive Language Practice / 224
Research Project / 224
Unit 10 Law and Business / 227
Part A Listening Task / 228
Lead-in Activity / 228
Part B Reading Task / 228
Text A Uber and the Sharing Economy Under Australian Labor Law / 228
Text B Apple Faces Lawsuits over Slowed IPhones / 235
Text C China’s Anti-monopoly Law: One Year On / 241
Part C Writing Task / 245
Agreement and Contract / 245
Part D Comprehensive Language Practice / 250
Research Project / 250