复旦卓越·21世纪国际经济与贸易专业教材新系：国际贸易专业英语（双语）简介，目录书摘

2019-10-21 19:00 来源：京东作者：京东

编辑推荐: 本系列教材是在编委会精心策划、总结过去教材建设经验的基础上，借鉴国内外同类经验做法，经过反复研究论证推出，具有“新、特、实、强”等特点。设计思路新颖，强调学以致用，突出“以学生为中心”的思想：力求创新写作体例和研究分析方法；观点内容着力体现前瞻性、动态性，并做到深度和广度适宜：课程体系体现涉外经济类专业特点，采用中文和英语相结合的办法，凸现双语教学特色；注重实践性、实用性、可操作性。编写教师阵容庞大，教学经验丰富，研究能力强。

内容简介: 本书采用双语形式，旨在帮助大专院校相关专业的学生以及从事国际贸易的人士了解并掌握有关国际贸易方面的一些基本理论和实际知识，提高他们在国际经贸交往活动中的见识与能力。 本书共分八个单元，主要内容有：国际贸易概论、国际贸易理论、经济一体化、多国公司，国际贸易政策措施、国际营销、关税及贸易总协定和世贸组织、中国外贸体制变革及发展等部分。 为了便于教学或自学，每章后面还附有大量练习和补充阅读材料，以及词汇、注释的中英文对照。此外，我们在书的最后编写了总词汇以及各章练习答案，方便读者自学、查阅。

目录:Unit One An Overview of International Business Ⅰ An Introduction to International Business 1.Definitions 2.Why Nations Trade? Ⅱ History of International Trade Ⅲ Protection or Free Trade? Ⅳ MNCs and Globalization 1.Global Exchange 2.Have a Break Ⅴ Effects of Technology on International Business Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading Unit Two Theories of International Business Ⅰ The Age of Mercantilism Ⅱ The Theory of Absolute Advantage Ⅲ The Theory of Comparative Advantage Ⅳ The Factor Proportions Trade Theory Ⅴ The Leontief Paradox Ⅵ The ProductCycle Theory Ⅶ Protectionism Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading Unit Three Economic Integration Ⅰ Levels of Economic Integration 1.PreferentialTrade Arrangement（PTA） 2.The Free Trade Area（FTA） 3.The Customs Union 4.The Common Market 5.The Economic Union 6.Monetary Union Ⅱ European Integration Ⅲ North American Economic Integration Ⅳ Integration in Asia 1.ASEAN Free Trade Area（AFTA） 2.The ASEAN Plus Three（APT） 3.Asia-Pacific Economic Cooperation（APEC） Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading Unit Four Multinational Corporations Ⅰ The Multinational Corporate Phenomenon 1.Definitions of the Multinational Corporation 2.Why Do We Have Multinational Corporations? 3.The Most Powerful Institution in the World Today Ⅱ Foreign Direct Investment（FDI） 1.Definitions 2.Impacts of FDI 3.Major Types of FDI Ⅲ Technology Transfer 1.Introduction 2.Modes of Technology Transfer Ⅳ Market Entry Modes of Multinational Corporations 1.International JointVentures（IJVs） 2.Fully Owned Subsidiaries Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading Unit Five Instruments of Trade Policy Ⅰ Tariffs 1.Specific Tariff 2.AdValorem Tariff 3.Compound Tariff Ⅱ Quotas Ⅲ Embargoes Ⅳ Exchange Controls Ⅴ Product Standards Ⅵ Anti-dumping 1.Anti-dumping 2.Anti-dumping，Safeguards，Countervailing Duties 3.WTO—Doha DevelopmentRound Ⅶ Subsidies 1.Export Subsidies 2.WTO Rules on Subsidies Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading Unit Six International Marketing Ⅰ Marketing Research Ⅱ Segmentation Ⅲ Marketing Objectives and Strategy 1.Marketing Objectives 2.Marketing Strategy Ⅳ Marketing Mix 1.Product 2.Price 3.Place（Distribution） 4.Promotion Ⅴ ProductLife Cycle 1.Introduction Stage 2.Growth Stage 3.Maturity Stage 4.Decline Stage Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading Unit Seven GATT and WTO Ⅰ GATT 1.A Brief History of GATT 2.The Goal of GATT 3.GATT1994:Structure 4.The Principles of GATT Ⅱ WTO 1.A Brief History of WTO 2.The Function of WTO 3.The Principles of WTO 4.Chinas Accession Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading Unit Eight Market Transition and Development in China Ⅰ Market Transition Ⅱ Development with Its Major Trading Partners 1.Trade with the EuropeanUnion（EU） 2.Trade with the USA 3.Trade with Southeast Asia Ⅲ The Impact of Globalization on Chinese Economy 1.The Impact on the World Economy 2.The Impact on the Chinese Economy Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading AppendixⅠ Vocabulary AppendixⅡ Key to the Exercises