选材全面、翔实、专业
语言难易适中、注释详尽实用
信样均来自真实的业务操作
写作实例种类丰富、新颖实用,写作风格多样
写作方法和技巧的讲解详细、精确
典型句式的提炼和总结实用、有效
课后练习丰富多彩,针对性强
全书融专业知识与语言技能于一体
助你成为商务英语函电写作高手!
Contents
Unit 1 An Overview of Business Letter Writing
商务信函写作概览 (1)
1.1 The Principles for Effective Writing (1)
1.2 The Style and Tone of Business Letter Writing (7)
1.3 Preparation before Writing (8)
1.4 Writing Naturally and Sincerely (9)
Unit 2 The Structure and Styles of Business Letters
商务信函的结构与格式 (15)
2.1 Principal Parts (15)
2.2 Optional Elements (18)
2.3 Styles of a Business Letter (19)
2.4 Spacing, Margin and Envelop Addressing (23)
Unit 3 Establishing Business Relations
与对方建立商务关系 (29)
3.1 Introduction (29)
3.2 Letter Samples (30)
Unit 4 Inquiries
询购 (42)
4.1 Introduction (42)
4.2 Letter Samples (43)
Unit 5 Quotations, Offers and Counter Offers
报盘与还盘 (53)
5.1 Quotations and Offers (53)
5.2 Counter Offers (59)
Unit 6 Orders and Acknowledgements
订购与确认 (71)
6.1 Introduction (71)
6.2 Letter Samples (72)
Unit 7 Payment by Letter of Credit
信用证付款 (86)
7.1 Introduction (86)
7.2 Letter Samples (87)
Unit 8 Other Methods of Payment
其他付款方式 (99)
8.1 Introduction of Other Methods of Payment (99)
8.2 Writing for Other Methods of Payment (100)
8.3 Letter Samples (100)
Unit 9 Collection Letters
催款函 (112)
9.1 Introduction (112)
9.2 Letter Samples (115)
Unit 10 Packing
包装 (126)
10.1 Introduction (126)
10.2 Letter Samples (127)
Unit 11 Shipping
装运 (136)
11.1 Introduction (136)
11.2 Letter samples (137)
Unit 12 Insurance
保险 (148)
12.1Introduction (148)
12.2Letter Samples (149)
Unit 13 Complaints and Claims
投诉与索赔 (160)
13.1 Introduction (160)
13.2 Letter Samples (161)
Unit 14 Agency
代理 (174)
14.1 Introduction (174)
14.2 Letter Samples (175)
Unit 15 Contracts
合同 (188)
15.1 Types of Business Contracts (188)
15.2 Components of a Business Contract (190)
15.3 Language and Stylistics Features (190)
15.4 Layout (193)
15.5 Writing Steps (193)
Appendix A Useful Abbreviations in International Trade
实用国际贸易缩略语 (212)
Appendix B Useful Expressions in INCOTERMS 2010 and the Relevant Documents
《2010年国际贸易术语解释通则》及相关文件中的实用表达 (218)
Appendix C The Comparison of the Old and New Language Styles
新旧文体比较 (231)
References
参考文献 (234)
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选材全面、翔实、专业
语言难易适中、注释详尽实用
信样均来自真实的业务操作
写作实例种类丰富、新颖实用,写作风格多样
写作方法和技巧的讲解详细、精确
典型句式的提炼和总结实用、有效
课后练习丰富多彩,针对性强
全书融专业知识与语言技能于一体
助你成为商务英语函电写作高手!
《新体验商务英语系列教材:商务英语函电与合同》可供英语专业学生、商务英语专业学生及具有较好英语基础的其他经贸专业学生作为教材使用,同时也可用作从事相关工作人员的自学用书及参考用书。
Contents
Unit 1 An Overview of Business Letter Writing
商务信函写作概览 (1)
1.1 The Principles for Effective Writing (1)
1.2 The Style and Tone of Business Letter Writing (7)
1.3 Preparation before Writing (8)
1.4 Writing Naturally and Sincerely (9)
Unit 2 The Structure and Styles of Business Letters
商务信函的结构与格式 (15)
2.1 Principal Parts (15)
2.2 Optional Elements (18)
2.3 Styles of a Business Letter (19)
2.4 Spacing, Margin and Envelop Addressing (23)
Unit 3 Establishing Business Relations
与对方建立商务关系 (29)
3.1 Introduction (29)
3.2 Letter Samples (30)
Unit 4 Inquiries
询购 (42)
4.1 Introduction (42)
4.2 Letter Samples (43)
Unit 5 Quotations, Offers and Counter Offers
报盘与还盘 (53)
5.1 Quotations and Offers (53)
5.2 Counter Offers (59)
Unit 6 Orders and Acknowledgements
订购与确认 (71)
6.1 Introduction (71)
6.2 Letter Samples (72)
Unit 7 Payment by Letter of Credit
信用证付款 (86)
7.1 Introduction (86)
7.2 Letter Samples (87)
Unit 8 Other Methods of Payment
其他付款方式 (99)
8.1 Introduction of Other Methods of Payment (99)
8.2 Writing for Other Methods of Payment (100)
8.3 Letter Samples (100)
Unit 9 Collection Letters
催款函 (112)
9.1 Introduction (112)
9.2 Letter Samples (115)
Unit 10 Packing
包装 (126)
10.1 Introduction (126)
10.2 Letter Samples (127)
Unit 11 Shipping
装运 (136)
11.1 Introduction (136)
11.2 Letter samples (137)
Unit 12 Insurance
保险 (148)
12.1Introduction (148)
12.2Letter Samples (149)
Unit 13 Complaints and Claims
投诉与索赔 (160)
13.1 Introduction (160)
13.2 Letter Samples (161)
Unit 14 Agency
代理 (174)
14.1 Introduction (174)
14.2 Letter Samples (175)
Unit 15 Contracts
合同 (188)
15.1 Types of Business Contracts (188)
15.2 Components of a Business Contract (190)
15.3 Language and Stylistics Features (190)
15.4 Layout (193)
15.5 Writing Steps (193)
Appendix A Useful Abbreviations in International Trade
实用国际贸易缩略语 (212)
Appendix B Useful Expressions in INCOTERMS 2010 and the Relevant Documents
《2010年国际贸易术语解释通则》及相关文件中的实用表达 (218)
Appendix C The Comparison of the Old and New Language Styles
新旧文体比较 (231)
References
参考文献 (234)