The 24-Hour Customer 简介，目录书摘

2019-11-14 14:30 来源：京东作者：京东

内容简介:Today's overwhelmed, overworked, and stressed out consumers and executives are bombarded with an endless stream of ever louder and flashier marketing attempts to capture attention. While personal time management has been a popular topic, very little has been said about what businesses should do differently because their customers suffer from a lack of time. Mobile devices and the Internet have connected us in many ways, but these technologies have added to the fray. In " The 24-Hour Customer", Adrian C. Ott, CEO of a bustling Silicon Valley consultancy and busy mother of two active children, explores the economics of time and attention - helping companies understand the Time-Value Tradeoffs and Time-graphics of their customers. She shows that time isn't money anymore. Time is more important than money. Ott argues that time and technology have changed the competitive landscape and that smart companies must use them as strategic weapons. Filled with fascinating case studies and examples from leading-edge companies like Digital Chocolate, Nike, and Shutterfly, " The 24-Hour Customer" provides fresh ideas for capitalising on the elements of time, attention, and value to create never-before-considered products, services, and programs - offerings that increase revenue and gain market traction. In doing so, this book will change the way executives think about their business - and their customers.

作者简介:Adrian C. Ott, CEO and founder of Exponential Edge, Inc., was called one of Silicon Valley's most respected (if not the most respected) strategist by Consulting Magazine. She has collaborated with some of the most innovative companies in the world, including HP (where she was recognised in an annual report for "infusing HP with new revenue streams, and new technologies and new business models.") Microsoft, Symantec, Sierra Ventures, ATandT, and Clorox.

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